This year marks the 20th anniversary of the Bratz franchise, and the core four girls (Cloe, Jade, Sasha, and Yasmin) are being re-released for the “20 Yearz” line that will debut in-stores and online. ![]() At the time, it was largely dominated by Barbie, leading to a poor initial launch for “the girls with a passion for fashion.” However, sales picked up and Bratz became a cultural staple for many kids, creating tons of different doll collections as well as movies and video games. When Bratz dolls first released in 2001, it was hard to tell what kind of impact they’d have on the doll industry.
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